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Top Builder eFlyers for December, 2017

Posted by:BDX Connect Team | Posted on: January 24th, 2018 | 0 Comments

Below we have the list of top performing BDX Connect builder campaigns for December. If you have any comments or questions, please email us at connect@thebdx.com with your feedback!

#1 K. Hovnanian Homes - Columbia Park Subject Line: Join us for a Hard Hat Tour

Large, easily readable copy and detailed information helped this event flyer stand out.

 

#2 TollBrothers - CT You're Invited to a Holiday Happy Hour!

A clean design with a strong call to action will almost always get results.

#3 LStar - GrandeDunes Grande Dunes - Beautiful Properties Now Available

Detailed, but not cluttered, available home information helps give the agent what they need.  

#4 EastwoodHomes - Richmond New Wynwood Townhomes with Basement!

The kitchen is the heart of the home - use kitchen photos often!  

#5 Century - East Garrison Move-in Ready Homes Available in Monterey County!

A solid subject line helps clearly convey the main message of your email in just a few words.  

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Top Builder eFlyers for November, 2017

Posted by:BDX Connect Team | Posted on: December 21st, 2017 | 0 Comments

Below we have the list of top performing BDX Connect builder campaigns for November. If you have any comments or questions, please email us at connect@thebdx.com with your feedback!

#1 - Parsons and Company Custom Homes Subject Line: New Homes with Mature Trees under $300k

This Parsons & Company campaign uses one of the free template styles that we offer, with concise copy and an easy to read design. When taking advantage of our free templates, you only need to provide us with images and copy, and we create the design for you.

#2 - K. Hovnanian Homes Subject Line: We Are Ready For You NOW. The Community Grand Opening You've Been Waiting For

This style is very mobile-friendly, with large copy and a brief list of available homes with only the vital information on each home. It's also important to note that this campaign was sent out on a Saturday. We typically see very good results on Saturdays for last-minute offers or a brief list of homes.

#3 - Zinfandel Ridge Subject Line: New home and lunch in the Wine Country

We like the use of color on this flyer, and the wealth of photography. This was a custom design that we changed from a single image to HTML format -- if you have the time and expertise, HTML can give you better results because it's not necessary for the user to download images for them to see the content.

#4 - MI Homes Subject Line: Saturday: Model Grand Openings in Victoria and Carver

This is a festive design that was used to promote the builder's grand opening.

#5 - Kolter Homes Subject Line: NatureWalk at Seagrove Final Homesite Tours

The photography on this flyer conveys the lifestyle of the community, and the aerial photo shows exactly how close it is to the beach!  

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Top Builder eFlyers for October, 2017

Posted by:BDX Connect Team | Posted on: November 22nd, 2017 | 0 Comments

Below we have the list of top performing BDX Connect builder campaigns for October. If you have any comments or questions, please email us at connect@thebdx.com with your feedback!

#1 - Toll Brothers CT Subject Line: You're Invited - Professional Headshots & Lunch at Glastonbury Estates!

A professional headshot is something that all real estate agents need, so it is an attractive offer to put in an eFlyer. Hosting at one of your model homes with a free lunch is almost impossible to pass up, so this campaign clearly benefited.

#2 - Becker & Calliott Subject Line: Maintenance-provided living now available at Viniterra

This flyer focuses on promoting the lifestyle at Viniterra with various photos and a clear list of features.

#3 - BNE Land Subject Line: Join us for an open house at The Reserve - 10/14 & 15!

If your flyer is for an event, placing all of the details toward the top allows the agent to quickly get all the info they need.

#4 - CalAtlantic Homes Subject Line: You’re Invited to a Real Estate Agent Open House

The eye-catching tilted design for this invitation gives the impression of a physical letter.

#5 - GL Homes Subject Line: You're Invited - VIP Realtor Event at Seven Bridges October 17th

Bold colors and beautiful photography set this flyer apart from other campaigns.

#6 - K. Hovnanian Homes NJ Subject Line: Broker Open House at The Residences at Columbia Park - The Community Grand Opening You've Been Waiting For

A stylish but simple design shows a lot of content, including video links at the bottom.

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Top Builder eFlyers for September, 2017

Posted by:BDX Connect Team | Posted on: October 25th, 2017 | 0 Comments

Below we have the list of top performing BDX Connect builder campaigns for September. If you have any comments or questions, please email us at connect@thebdx.com with your feedback!

#1 - Destin Custom Home Builders Subject Line: Developer Offers $50k Realtor Bonus on Regatta Bay Showcase Home

This Destin Custom Home Builders campaign has strong photography and a video link for the top image, which encourages more clicks. This design is available to use with BDX Connect campaigns as one of our free templates.

#2 - Mattamy Homes Subject Line: 3-Hour CE Legal Issues Course

Since continuing education is required for real estate agents agents in many cases, this is a great service that builders can provide to enrich local agents and build relationships. It's also a great way to show off your products if the classes take place in one of your model homes!

#3 - Garrette Custom Homes Subject Line: This Saturday Grand Opening! Master Planned Community with Golf Course Home Sites

This grand opening flyer gives a wealth of information about the community and product.

#4 - Summit Homes Subject Line: First Homes Just Released at Jazz Run in Issaquah

Up-to-date information is key in agent email campaigns. Notifying agents right away when new product is available gives them a sense that they are "in the know" and helps to build trust.

#5 - City Ventures Subject Line: Earn $41,559 + in Commissions to Brokers - We cooperate with Brokers!

Showing the co-broke percentage for selling a home is common, but being specific about the estimated an agent will receive is even more helpful and can catch the attention of an agent who potentially has lots of different opportunities in the market.

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Top Builder eFlyers for August, 2017

Posted by:BDX Connect Team | Posted on: September 25th, 2017 | 0 Comments

Below are the top agent eFlyer campaigns from August. We've included some commentary on what made each of these successful, which should help with your future email efforts. We feel that some strong choices with photography and the inclusion of community maps were two big factors in this month's selections. If you have any comments or questions, please email us at connect@thebdx.com with any feedback!

#1 - Whispering Pines Subject Line: Join us for the Discovery Model Tour THIS Saturday!

This Whispering Pines eFlyer includes an elegant header, organized information and well selected images.

#2 - David Weekley | MN Subject Line: David Weekley Homes Invites Your Clients to Start Packing

This David Weekly Homes flyer includes concise copy and highly visible calls to action.

#3 - M/I Homes | DC Subject Line: Tomorrow: Agent Open House at Majesty West in Alexandria

An attractive bonus helps this flyer stand out. There are also video links included at the bottom to find out more about the company.

#4 - Lennar | CO Subject Line: Realtor Appreciation Event - 4% Commission!

Lennar flyers include important details of their message at the very top, which allows the agent to get what they need without scrolling, and also an easy to read community map.

#5 - Consort Homes Subject Line: New Homes in Wildwood from the $400s

This campaign uses a newsletter format with easily visible content headers.

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Top Builder eFlyers for July, 2017

Posted by:BDX Connect Team | Posted on: August 14th, 2017 | 0 Comments

We looked through our agent email campaigns from July and discovered some trends they have in common that helped them receive better results. We want to share with you some of these best practices that can help your messages resonate with agents. As always, we would love to hear your comments regarding this information. Please email us at connect@thebdx.com with any feedback!

#1 - Toll Brothers | NY Subject Line: You're Invited to a Realtor Open House & Lunch at Summit Estates at Westchester!

This Toll Brothers event eFlyer has a clean design with well positioned dates, hours and call to action sections for interested agents to get the necessary information to attend their events.

#2 - LStar Grande Dunes Subject Line: Grande Dunes Properties for Sale - July 2017

LStar Ventures includes a lot if info in a small amount of space on each of its inventory homes.

#3 - Mayhood Quarry Springs Subject Line: Quarry Springs Special Broker Update

This Quarry Springs email design includes a wealth of photos and a lot of well-organized details.

#4 - Sigma Builders Subject Line: New Homes at the Bridgewater Club for $299,000 Model Open

This campaign for Sigma Builders uses one of our pre-made styles available for free. Click here to see our list of available styles.

#5 - Allen Edwin Grand Rapids Subject Line: New Quick Move In Homes Available!

This Allen Edwin flyer was a fully custom design created by our staff, including a lot of detail for each inventory home.

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Top Builder “Event” eFlyers for June, 2017

Posted by:BDX Connect Team | Posted on: July 10th, 2017 | 0 Comments

Last month we covered the best practices for Event eFlyers featuring our top performing campaigns. For June, we have six more event-driven campaigns that show even more options for this type of marketing. As always, we would love to hear your comments regarding this information. Please email us at connect@thebdx.com with any feedback.

#1 - Richfield Homes Subject Line: New Homes from the High 200's

Richfield Homes provided an attractive flyer that showcased the beauty of the region which possess stunning views, the flyer had “spot on” information of the event and additional interior picture details of the new model home.

#2 - Berks Homes Subject Line: Muddy Boots Tour Preview of Eagles Crossing

This flyer was an invitation to a creative Muddy Boot Event for an exclusive real estate agent event.

#3 - Beazer Homes Subject Line: Don’t Forget to RSVP!

Beazer Homes hosted a wine pairing event as part of the home tour and there was also a gift card as a prize. The main image was a beautiful shot of the home.

#4 - Keystone GASC Subject Line: Don't Miss Out on Today's Grand Opening

Besides the general info on the event, they also included a picture to show the website as an interactive way to search for more info.

#5 - Toll Brothers | Reno Subject Line: Join the Fun this Saturday - Regency Clubhouse Grand Opening!

An example of a clean design, showing the event information at the very top with a strong blue color. Pictures always add extra value to have a better idea of the selling homes.

#6 - Lafferty Subject Line: Open House Thursday at Oakwood Shores! 4% Broker Co-op!

This campaign emphasizes outdoor homes design. Adding the directions as part of the invitation and a link where you can see the homes makes sure that the agent has all the information about the product.

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Top Builder “Event” eFlyers for May, 2017

Posted by:BDX Connect Team | Posted on: June 16th, 2017 | 0 Comments

For the month of May, we selected our top performing event eFlyers so we could share a variety of options for targeting agents for your real estate agent events. Each of these have a slightly different style but also elements that helped them received a higher-than-average response. As always, we would love to hear your comments regarding this information. Please email us at connect@thebdx.com with any feedback.

#1 - Lennar - River Walk Subject Line: Tomorrow at River Walk - Lunch and Special Commission!

For event eFlyers, communicating the event type, time and place clearly is very important. Lennar, as our first example, used large fonts right at the top of the email explaining who the event is for, as well as the time and place. Directly underneath they also show the agent offer they currently have running and an RSVP link.

#2 - NV Homes - Greenleigh Subject Line: You're Invited to Greenleigh's Realtor Reveal Event

NV Homes uses a lot of exclusivity in its language on this event email, making sure to call out that it's an invite-only event for agents with a catered luncheon and special pricing available for their clients. All of this shows the agent that they will be attending something special and catered just to them.

#3 - Richfield - Summer Hawk Subject Line:  Join us for a Taste and Tour of our new model in Summer Hawk at Fox Meadow

This client has highlighted the location of their event, making sure that the mountains and lakes of the region take center stage in the first third of the email. They also show three home plan options at the bottom to give agents an idea of the product.

#4 - Bosa Development - Savina Subject Line: Invitation to Savina Public Preview

Builders like to have a list of who is going to their events so they can organize activities and manage expectations. An RSVP button will get your there, so make sure it's clear and easy to locate with an outstanding color and font. The contact information is also important for these invitations, as interested agents will have other means to RSVP or contact you for more information regarding your gathering.

#5 - CalAtlantic - Ironwood Subject Line: Grand Opening Broker Event at Ironwood at Whitney Ranch

This event flyer for a CalAtlantic community in California uses an attractive template that strongly highlights the date and time of the open house preview.

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