Blog

Top Agent eFlyers for October, 2018

Posted by:BDX Connect Team | Posted on: November 29th, 2018 | 0 Comments

From our agent eFlyers sent in October, we examined several campaigns that had open and click rates up to 40% higher than our averages, and the results are below, this time focused on mobile users. Please email us at connect@thebdx.com with any comments.

#1 - Diyanni Homes Subject Line:  Build with us at The Grove at Yankee Trace

#2 - Lennar Subject Line: Model Grand Opening at Andaré at Remington Pointe North

#3 - Toll Brothers Subject Line: You're Invited to an Agent Luncheon on October 23rd!

#4 - Concept Builders Subject Line: You're Invited - Grand Opening Event Tomorrow!

#5 - Mattamy Homes Subject Line: 5% Commission on Select Homes!

Read More

Top Agent eFlyers for September, 2018 – Mobile Users

Posted by:BDX Connect Team | Posted on: November 1st, 2018 | 0 Comments

From our agent eFlyers sent in September, we examined several campaigns that had open and click rates up to 40% higher than our averages, and the results are below, this time focused on mobile users. Please email us at connect@thebdx.com with any comments. Please email us at connect@thebdx.com with any comments.

#1 - Lennar Subject Line:  Discovery Package Available at Colonial Heritage

Most of our clients use their phones to check mail, so we need to make sure CTA's are easy to click. Lennars displays buttons that are both easy to find and big enough for fingers to click on.

#2 - Dan Ryan Subject Line: Happy Hour Sept 19 at Roy Pitz Brewery!

There are many ways our clients can contact us, but if they're using their phones it's best to go the extra mile and allow them to click on your phone number and call right away. Dan Ryan adds a functional phone contact number that stands outs in the email.

#3 - Veridian Homes Subject Line: Get $1,000 for every $100,000 spent on a move-in ready home!

When adding a menu in your emails, follow Veridian Homes method to make sure there is enough space between each of them so agents don't miss click.

#4 - Traditions of America Subject Line: Designer Model Home Sales Event

Mobile users are not only looking for easy to click buttons, but also easy to read emails. Traditions of America eflyer uses both a font and size that will prevent agents from expanding their screen to try and read your message. Simple as going the extra mile to facilitate their lives.

#5 - Watt Communities Subject Line: New Construction Homes Now Selling!

Images are the first contact agents have to your homes, so, what if they want to see more pictures? Easy as going the same way as Watt Communities and have your pictures clickable to a link that will allow them to see the rest of your community or home. If you have any questions regarding your creative, or would like us to review it before sending, make sure to email us  at connect@thebdx.com so we can assist you.

Read More

Top Agent eFlyers for July, 2018

Posted by:BDX Connect Team | Posted on: August 15th, 2018 | 0 Comments

From our agent eFlyers sent in July, we examined several campaigns that had open and click rates up to 40% higher than our averages, and the results are below. Please email us at connect@thebdx.com with any comments. Please email us at connect@thebdx.com with any comments.

#1 - Cane Island Subject Line:  9 Reasons Cane Island does Summer Best

#2 - Toll Brothers Subject Line: Exciting Things Are About to Happen In Sparks!

#3 - David Weekley Homes Subject Line: Now Offering a Range of Prices in Meridian Ranch

#4 - Mattamy Homes Subject Line: Get Moving Sales Event Happening Now!

#5 - Richmond American Homes Subject Line: New Homebuilder Choice in Oregon

Read More

Top eFlyers for June, 2018

Posted by:BDX Connect Team | Posted on: August 3rd, 2018 | 0 Comments

June was a busy month, but we had some eflyers that stood out form the rest because of their design and layout. Find out the main points for each of them, and please email us at connect@thebdx.com with any comments.

#1 - Toll Brothers Subject Line: Bring Your Clients to our Meet the Builder Event Saturday June 9th!

Toll Brothers presents us with clear information about when the event will be held along with a defined call to action.

#2 - Irvine Pacific  Subject Line: Preview Event June 13 - New Neighborhood Near Irvine Spectrum

Irvine Pacific's invitation is welcoming and simple. The colors on the RSVP button follows the color scheme for the company and is not overlooked.

#3 - Century Communities Subject Line: Phase 3 Homes at Summerfield Now Selling!

An image says more than a thousand words, so make sure your eflyer always shows the best of your homes like this Century Communities message.

#4 - Allen Edwin Homes Subject Line: Tomorrow: New Community in Holt Schools!

We specialize in creating custom design for our clients like Allen Edwin Homes in easy to read formats with just the necessary information your client is looking for.

#5 - LGI Homes Subject Line: QUICK COMMISSION – New Community Grand Opening

The header and main image of your emails will define who clicks and who doesn't, so make sure it's clear and stands out.

Read More

Top eFlyers for May, 2018

Posted by:BDX Connect Team | Posted on: June 6th, 2018 | 0 Comments

We're halfway through the year, and builders are showing up with the highest numbers in our rank just by following some simple design and best practices we share monthly with you all. So, here's how they did it and how you can improve your communications via email with your agents. Please email us at connect@thebdx.com with any comments.

#1 - Calcagni Real Subject Line: Coleman Farms, Cheshire - Muddy Boots Tour Sunday!

Strong contrast with colors maybe the key for this e-flyer, the call to action is simple to get and a good quality photo.

#2 - Lungren Homes Subject Line: New Homes in Burlington from the Low $400's

A clean design and only the main info to show is great to not lose the attention of the agents.

#3 - Echelon Homes Subject Line: Morrisey Lane in Lyon Township Starting from $324,900

More than one picture is always a good idea, the red box helps to highlight some of the main information from this e-flyer.

#4 - M/I Homes Subject Line: Tomorrow: Haven Ridge Model Grand Opening Event

If you are looking to sell something else than just the outside of the house this is a good option, where you add some additional pictures to get a better idea. Also the big buttons for RSVP and direct link to the community

#5 - Pardee Homes Subject Line: Aliento at Sunset - RSVP for the Broker Event

An animated (rotating) image at the top can add some interest -- however, not all platforms support animation, so make sure the first frame is something you want the agents to see.

 

Read More

Top eFlyers for April, 2018

Posted by:BDX Connect Team | Posted on: May 21st, 2018 | 0 Comments

From our eFlyers sent in April, we examined several campaigns that had open and click rates up to 40% higher than our averages to get a sense of what made these campaigns successful, and the results are below. We will continue to post our findings through 2018, and love to hear from you regarding this data! Please email us at connect@thebdx.com with any comments.

#1 - Lennar Northwest Subject Line: OR & WA Communities Coming Soon in 2018

This Lennar campaign highlights their use of new technologies and partnership with Amazon.

#2 - Sterling Ranch Yavapai Subject Line: 10 Acres in Gated Community - First Time Offered!

The logo and other design elements of this Sterling Ranch campaign evoke the western motif of the community.

#3 - NVP Stone Crest Subject Line: Live Near Historic Old Town Warrenton

Another campaign with a strong design theme, NVP uses several artistic touches for their spring campaign.

#4 - Mattamy Homes Tucson Subject Line: Exclusive Stone Canyon Membership Incentives

This Mattamy Homes flyer has a unique design element that highlights both the community's clubhouse pools and the golf course in an eye-catching way.    

Read More

Top eFlyer for March, 2018

Posted by:BDX Connect Team | Posted on: April 19th, 2018 | 0 Comments

From our eFlyers sent in March, we chose several campaigns that captured open and click rates up to 40% higher than our averages to get a sense of what made these campaigns successful, and the results are below. As always, we would love to hear your comments regarding this information. Please email us at connect@thebdx.com with any feedback.

#1 - Drees Homes Subject Line: Tour the Mediterranean with Drees

This flyer features bright colors and vivid photos of the destination trip. It keeps things short with some brief text and then a clearly labeled call-to-action at the bottom.

#2 - Toll Brothers Connecticut Subject Line: Kitchen & Bath Upgrades Your Client During This Event Only!

An example of a clean design, showing the necessary information at the very top with a strong blue color. Pictures always add extra value to have a better idea of the selling homes.

#3 - Brookfield Residential Subject Line: You’re Invited: Grand Opening Event on 3/22 in Alexandria

We like this flyer's use of photos to show the lifestyle of the community.

#4 - Fischer and Frichtel Subject Line: Grand Opening at The Villages at Brightleaf in Wildwood!

If your flyer is for an event, placing all of the details toward the top allows the agent to quickly get all the info they need.

#5 - Smith Douglas Homes Subject Line: New Builder in Popular Carter’s Station Community.

A stylish but simple design shows a lot of content, and the main image is a beautiful shot of the home.

Read More

Top Builder eFlyers for February, 2018

Posted by:BDX Connect Team | Posted on: March 15th, 2018 | 0 Comments

We're proud to share with you our top performing Builder-to-Agent email flyers for the month of February. If you have any comments or questions, please email us at connect@thebdx.com with your feedback!

#1 - Veridian Homes Subject Line: Join us for Realtor-tine's Day!

Veridian Homes starts the list with an understated design focused on clear link buttons, not only for their clients to learn more about their event, but also for extra information they might be interested in like their open house event and home plans.

 

#2 - Seeno Homes Subject Line: Be the first to preview with your clients!

Seeno Homes achieved an elegant design with their Reserve event invitations.

#3 - Allen Edwin Subject Line: Breaking News: Brand New Homes Coming to Vicksburg

One of our custom designs for Allen Edwin hits yet again our top performers, thanks to the wealth of detail in a concise format.

#4 - K. Hovnanian Homes Subject Line: Join Us For Our Realtor (R) Event!

If you're planning to include various information all in one mailing, make sure to follow K. Hovnanians design and separate each in sections (event, prizes, promotions) so your clients can go through your mailing easily.

#5 - LGI Homes Subject Line: QUICK COMMISSION - New Community Grand Opening

Your color choices will help users to clearly read your emails. Using contrasting colors in headers and links will draw attention to the calls-to-action.

Read More